Solvimon has appointed Arnon Shimoni as Vice President of Growth, adding the former Paid.ai co-founder to its senior team.
He joins the Utrecht-based startup as AI companies grapple with pricing structures built around usage, tokens, credits and application programming interfaces rather than standard subscription models. Solvimon is targeting businesses that have outgrown basic software billing systems and need tools for more complex charging and invoicing.
Founded by former Adyen executives Kim Verkooij and Etienne Gerts, the company provides billing and payments infrastructure for AI and software businesses. Its platform covers the quote-to-cash process, including usage metering, invoicing and integration with enterprise resource planning systems.
Shimoni brings experience from several European technology companies. At Paid.ai, he worked on monetisation models for AI-driven products. Before that, he oversaw monetisation at audiobook platform Storytel across 29 markets and managed more than €90 million in annual revenue. Earlier roles at Pleo involved scaling systems across more than 20 geographies and supporting usage-based and product-led pricing models.
His appointment reflects a broader shift in software billing as AI-native businesses adopt charging structures that combine subscriptions with consumption-based pricing. Those models can include charges for seats, usage, credits, tokens and committed spend, which often fit awkwardly into systems designed for conventional software-as-a-service subscriptions.
Solvimon is positioning its approach around what it calls headless monetisation, where pricing logic sits in a company's codebase rather than in a separate billing dashboard. That allows engineering teams to change pricing logic directly instead of relying on standalone back-office tools.
The approach mirrors a wider move toward programmable billing infrastructure for businesses whose products are delivered through APIs and whose costs and revenues vary with customer usage. For many AI companies, that creates operational strain because charging models, product design and finance processes are tightly linked.
Verkooij said Shimoni's background made him a strong fit for the role. "Arnon has spent his career at the most challenging parts of product and monetization at companies scaling rapidly. That's the experience, combined with building his own company, that makes him the ideal person to lead growth at Solvimon," said Kim Verkooij, Chief Executive Officer of Solvimon.
Solvimon's customer base includes Gigs, TrueLayer, FareHarbor and Duna. It serves businesses with annual recurring revenue ranging from USD $5 million to USD $1 billion, where companies often outgrow entry-level billing systems but do not want to rely on fragmented in-house tools.
Billing shift
The market opportunity stems from a change in how software companies sell their products. Traditional software vendors often charged a fixed recurring fee per user or per account, but AI businesses frequently combine base subscriptions with variable charges tied to consumption. That can make revenue recognition, invoicing and pricing changes harder to manage at scale.
In that environment, billing infrastructure has become a strategic part of the software stack rather than a back-office utility. Companies need systems that can track usage accurately, turn that usage into invoices and connect the results to finance operations without building large custom workflows internally.
Shimoni pointed to recurring weaknesses in legacy systems. "I've built billing systems at three different companies processing hundreds of millions in revenue, so I know exactly where they crack - it's usually the same place," said Arnon Shimoni, Vice President of Growth at Solvimon. "Billing is becoming headless, programmable, and developers are already doing things that traditionally sat in RevOps or Finance. I was really impressed with Solvimon's success so far, and I am excited to lead its growth forward."
Backed by Northzone, the company is seeking to expand its reach among larger customers and AI-focused businesses. The hire adds a growth executive whose recent work has centred on one of the harder questions for AI startups: how to turn fast-changing product usage into a billing system customers can understand and finance teams can manage.