Advertising Technologies (Adtech) stories - Page 18

Industry expert appointed CFO to drive global expansion for Inspired Thinking Group, a leading marketing services company.

Channel Factory promotes James Rose to Managing Director, Australia and appoints Linus Hjoberg as Managing Director, New Zealand.

Five by Five appoints Matt Batten as new Executive Creative Director. Expansion plans set to strengthen agency's presence in Australia.

BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.

The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.

Voiro launches business suite to revolutionize digital advertising, addressing challenges and offering insights to maximize ad revenue.

LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.

Majority of Australians worried about impact of AI in the workplace, with leaders and workers showing a disconnect, reveals research.

Automation can modernize businesses and make them more profitable, according to research by Theorem and Hypothesis Group.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.

Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they're also opting out of third-party tracking.

CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.

NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.

Mathew Pretel, former Senior Advertising Solution Architect for Google, has joined Australian ad tech company Cartelux as Head of Product.

KnowBe4, the world's largest security awareness training platform, has appointed David Bochsler as the new Vice President of sales for APAC.

Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.

Secureworks has found that Bumblebee malware is being spread through malicious online advertising, such as Google ads.

Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.

TripleLift, a digital media platform, appoints Amazon Ads veteran, Ed Dinichert, as its new Chief Revenue Officer to enhance advertising across every platform.