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Marketing Stories - Page 38

Australian Stories

Marketing stories

Australian brands lag in AI, data & privacy readiness: report
Data Analytics

Australian brands lag in AI, data & privacy readiness: report

A report reveals Australian brands lag in AI use, data strategy and privacy readiness, risking competitiveness amid digital disruption and budget cuts.

By Melania Watson • 4 min read • Tue, 3rd Jun 2025

Global Stories

Marketing stories

Newell Brands harnesses Adobe AI to boost content creation speed
Customer Experience

Newell Brands harnesses Adobe AI to boost content creation speed

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

By Melvin Hipolito • 4 min read • Fri, 13th Jun 2025
Yahoo DSP expands Media Tonic partnership to support Victoria
Marketing Technologies

Yahoo DSP expands Media Tonic partnership to support Victoria

Yahoo DSP has expanded its partnership with Media Tonic to support independent media agencies in Victoria, enhancing digital media services and sales coverage.

By Shannon Williams • 3 min read • Fri, 13th Jun 2025
Salesforce unveils Marketing Cloud Next for AI-driven campaigns
Customer Experience

Salesforce unveils Marketing Cloud Next for AI-driven campaigns

Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.

By Sean Mitchell • 4 min read • Thu, 12th Jun 2025
Taboola launches Predictive Audiences to boost ad targeting
Marketing Technologies

Taboola launches Predictive Audiences to boost ad targeting

Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.

By Catherine Knowles • 4 min read • Fri, 6th Jun 2025
MiQ unveils Sigma AI platform to unify programmatic advertising
Hyperscale

MiQ unveils Sigma AI platform to unify programmatic advertising

MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.

By Catherine Knowles • 4 min read • Fri, 6th Jun 2025
Video & influencer strategies seen as key for B2B marketers
Customer Experience

Video & influencer strategies seen as key for B2B marketers

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

By Catherine Knowles • 5 min read • Fri, 6th Jun 2025
Adobe unveils AI agents to streamline marketing & support
Software-as-a-Service

Adobe unveils AI agents to streamline marketing & support

Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.

By Sean Mitchell • 4 min read • Thu, 5th Jun 2025
Launchd acquires Huume to boost influencer marketing reach
Digital Transformation

Launchd acquires Huume to boost influencer marketing reach

Launchd has acquired influencer agency Huume from IZEA to boost its talent-led marketing, expanding its reach in influencer-branded content and creator partnerships.

By Sean Mitchell • 3 min read • Tue, 3rd Jun 2025
HCL Unica+ unveiled as AI-first platform for trust-based marketing
Customer Experience

HCL Unica+ unveiled as AI-first platform for trust-based marketing

HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.

By Melania Watson • 4 min read • Tue, 3rd Jun 2025
Amazon Ads launches 'Make Media Magic' campaign in Australia
Marketing Technologies

Amazon Ads launches 'Make Media Magic' campaign in Australia

Amazon Ads has launched the Make Media Magic campaign in Australia, targeting marketers with fresh tools to boost creativity and campaign impact.

By Sean Mitchell • 3 min read • Mon, 2nd Jun 2025
Hoyts wins major award for cinema mobile app innovation in 2025
Unified Communications

Hoyts wins major award for cinema mobile app innovation in 2025

HOYTS won the 2025 Australian Web Award for its innovative cinema mobile app, praised for enhancing user experience and digital engagement.

By Catherine Knowles • 3 min read • Fri, 30th May 2025
Un-marketing: redefining personalized marketing strategies
Customer Experience

Un-marketing: redefining personalized marketing strategies

Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.

By Sam Shennan • 5 min read • Wed, 28th May 2025
Australian digital video ads lead APAC in engagement, but risks remain
EduTech

Australian digital video ads lead APAC in engagement, but risks remain

Australia leads APAC with top digital video ad engagement but faces rising ad fraud and brand safety risks, says Integral Ad Science report.

By Catherine Knowles • 4 min read • Wed, 28th May 2025

Stories from Other Regions

Marketing stories

YouTube marks 20 years as top platform for influencer spend
Marketing Technologies

YouTube marks 20 years as top platform for influencer spend

YouTube, marking 20 years, remains the top platform for influencer spend with 2.476 billion users and highest EMV returns in 2025 projections.

By Kaleah Salmon • 3 min read • Fri, 30th May 2025
Maadtech.AI unveils autonomous AI platform for Thai marketing
Marketing Technologies

Maadtech.AI unveils autonomous AI platform for Thai marketing

Maadtech.AI launches an autonomous marketing AI platform in beta for Thai businesses, aiming to transform marketing with tailored, expert-driven AI solutions.

By Catherine Knowles • 4 min read • Wed, 28th May 2025
Awin launches Ava AI assistant, upgrades affiliate platform
Customer Experience

Awin launches Ava AI assistant, upgrades affiliate platform

Awin has launched Ava, an AI assistant for affiliate marketing, plus upgraded platform features to boost commission flexibility and tracking accuracy for UK users.

By Jed Nykolle Harme • 3 min read • Wed, 28th May 2025