The Ultimate Guide to Omnichannel
2023 edition
Overview
With the rise of additional routes to market beyond the bricks and mortar store has emerged the concept of the omnichannel business strategy. As implied by ‘omni’ (all) and ‘channel’, the approach acknowledges and uses all channels through which or by which customers may be reached, whether physical or digital. Omnichannel is frequently used in the context of retail, covering channels such as mobile (TXT), web chat and chatbots, Augmented and Virtual Reality, mobile apps, telephone, and more; however, the concept is equally applicable in the delivery of government services, in corporate contact centres, and in healthcare.
Expert columns

By Jonathan Reeve of Eagle Eye
The future of omnichannel: Your success blueprint in a ...
Last month

By Jonathan Reeve of Eagle Eye
The future of retail subscriptions: What’s new?
Thu, 19th Oct 2023

By Rod Lester of NICE
Channel selection: Essential for a successful customer ...
Tue, 29th Aug 2023

By Merline McGregor of Pattern Australia
Marketplaces are the Next Frontier in Omnichannel Retai...
Fri, 28th Apr 2023

By Raghav Sibal of Manhattan Associates
Will the Metaverse change retail as we know it in 2023?
Tue, 21st Mar 2023
Top players
Recent news

About Eagle Eye
Me&u launches marketing platform in partnership with Ea...
Last month

About Digital Marketing
Kochava introduces AI Prompt, a novel tool for global m...
Mon, 30th Oct 2023

About Sitecore
Sitecore unveils XM Cloud Plus and Sitecore Accelerate
Thu, 12th Oct 2023

About Customer Experience
Retail experts launch new edition of omnichannel retail...
Fri, 15th Sep 2023

About Manhattan Associates
Manhattan Associates streamlines returns for omnichanne...
Fri, 8th Sep 2023
More news

About Zoom
Zoom introduces new workspace Notes to aid collaboratio...
Fri, 1st Sep 2023

About Amperity
Shiseido partners with Amperity to accelerate first-par...
Fri, 4th Aug 2023

About Amazon Web Services
Amazon Connect Ready to optimise the contact centre exp...
Fri, 4th Aug 2023

About Mergers and Acquisitions
Tata Communications acquires Kaleyra for $100M, grows b...
Wed, 5th Jul 2023

About Verint
Verint introduces its enterprise experience management ...
Sat, 17th Jun 2023
Even more news

About Verint
Verint empowers contact centre users with engagement da...
Sat, 17th Jun 2023

About Adobe
Adobe unveils innovations across Adobe Experience Cloud
Sat, 10th Jun 2023

About Amperity
Forever 21 selects Amperity for its first-party data st...
Thu, 8th Jun 2023

About Mastercard
Mastercard ramps up fraud protection for eCommerce
Fri, 12th May 2023

About Fluent Commerce
ALDO chooses Fluent to simplify its customer experience
Thu, 4th May 2023
Other guides
You can read other related guides from Marketing Technologies, Open source, Customer Experience, Accounting systems, and Contact Centre.
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